Visibility is sustainability

Barcelona advert for cultural event.

A week ago a group of staff and board members meet to learn more about social media. I was the one at the top of the room 'teaching'.
A group of professional women working in the not for profit, community development sector with mixed experiences of technology and social media. I later learned the majority of this group are bread winners for their family.
My challenge was to EXPLAIN THE WHAT and WHY of social media. They were a mixed group a few with no online presence all the way to an active blogger & social media fan.
I considered I was facilitating a meeting point of ideas, piquing curiosity and opening up possibilities for them as an organisation to share their business acumen and knowledgeable voice to new audiences.
At one stage I stated 'Visibility is sustainability' it resonated in the room.
It's true in business, the not for profit sector and for the self employed.
Do you agree?