Creativity Enthral

I think visually. I work and solve visually... Sometimes I make visual work.
Often I teach people how to think, play, make and communicate visually. I map areas of interest and weave them into my research.
But are we too enthralled with creativity? Is it what people need? Is it what society, enterprise needs?
The arts are designated as entertainment.
I baulk at my work being categorised as entertainment. But know that a percentage of it is - the visual art I make that is for peoples pleasure to enhance their living and work spaces. People who buy my work tell me it resonates with them and speaks to them deep within their soul. I like that but...
My participatory, civic community and enterprise work I don't want that classed under entertainment! I want that to be more meaningful. It needs to have a purpose and a function. I demand that it stands in a robust space of being able to be hacked, shredded torn apart by people who don't care and are not interested. I want it to ignite sparks of curiosity, engagement and enquiry. Then give people an expressive way of sharing communicating and learning, of stepping from the edges... and applying that experience within their life.
Last year I achieved a good quality work using both. This year I will develop work that will resonate and have purpose - will it use the arts and creativity? Expect it to that is integrated to who I am at a deep level so when I show up that's just there. I will also be making and crafting art for sale, so watch this space and Facebook to. You might have noticed an easier follow button in the right hand colum click on it if you like it then do click and stick around I use it to post interesting stuff talk about what's on my desk and other enterprising ideas or jump now to my FB CreativeDynamix page.
What is your creativity enthral? do you think the word is to buzzy and not enough substance? How does creativity work for you and in your life? or does it?